Sprite - Cricket Stars

The brief: Introduce the region's hard-working laborers to Sprite by giving them an experience they'll never forget. We wanted to give them relief from the hard work and provide them with something they are truly passionate about - Cricket. We created a Cricket tournament, modeled on the World Cup, to turn humble construction workers into Cricket Stars. We had 42,000 entrants for the Sprite Cricket Stars tournament. and more than 6,000 fans attended the finals.

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