Golf Digest - An Idea with Balls

Golf Digest is the leading Golf magazine in the Middle East and is one of the main sponsors of the largest golf event in the region - The Dubai Desert Classic. The magazine wanted to create massive impact at the Desert Classic and remind golf enthusiasts that they could better their game with the latest tips and techniques from the pros in our magazine. So we leveraged the massive scale of the Dubai Desert Classic with a guerrilla stunt that really drove our message home.