BP - Dustvertising

80% of the UAE is desert, so the cars are perpetually covered in a layer of sand; a fact that every motorist knows all too well. This provided us with a public canvas with which to display the perfect visual representation of our Visco’s unique selling point “keeps your engine up to 30% cleaner”. This campaign exploited a powerful regional insight and cleverly avoided the usual expensive media channels and strict municipal regulations to communicate directly to our target audience.

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