Tiger Beer - Co-Lab

Due to restrictions in alcohol communication in the UAE, Tiger Beer can't advertise through ATL communication. But we can talk to our consumers in pubs, retail outlets and online. In addition, branded content was still a new concept in the region and most campaigns are basic with no real purpose. We created original, organic content that our target consumers liked, shared and craved. And most importantly, it brought a fragmented community together and created an ever-growing society of loyal consumers for Tiger Beer in the UAE.