IKEA - Smallest Store

The brief: To demonstrate IKEA’s commitment to saving space, we built an entire IKEA store in a 10.5cm x 8.8cm web banner.  We targeted people looking for studio flats as well as one/two-bedroom apartments by placing our tiny stores in the real estate section of community websites. The banner allows you to browse a full IKEA store by department, click on any item you like and buy it straight from the IKEA website. With over 2 thousand products available on the banner it is definitely the smallest and smartest IKEA store in the world.

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