Sharpie - Write Out Loud

The brief: launching the biggest selling permanent marker in the World to the UK market. The challenge, get the pen in the hand and people will love it. We created (with help from my old college mate Dan Malone) “Buddy”, a huge 7 ft tall character that toured throughout the UK. People where encouraged to take a Sharpie in hand and get creative with buddy and “write out loud”. We also created a limited edition desktop version which grabbed some attention. "A colleague of mine received the most amazing THING this morning - A Sharpie Buddy. I was wondering if I could possibly have one too so I can make my mark and write out loud, there are no limits to my imagination!!!" Best wishes, Simon Khalil, Art Editor Times Newspapers

 

A hugely successful campaign that delivered on results and produced a few awards along the way.

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